Premium French lager, Kronenbourg 1664, is no stranger to international brewing awards, and has entrenched itself into the hearts of innumerable Singaporeans.
Kronenbourg 1664 has orchestrated a series of exciting parties since its launch on our sunny island in 2009. These are the two events that I’ve attended:
- The launch of ‘1664 Signs of Attraction Facebook application on 24 February 2012. (Read here: https://melicacy.com/?p=3376)
- Kronenbourg 1664 Cupid Party at SkyLoft on 30 March 2012. (Read here: https://melicacy.com/?p=3605)
Favoured for its refreshing taste and fruity overtones, Kronenbourg 1664 BLANC’s fans are legion. Enthusiasts and those new to the beer were invited to the “Unmask the Taste of French Summer” exclusive party at High Society Mansion on 26 July 2012.
High Society is about living the good life, through the enjoyment of music and good food –now, supplemented with excellent beer.
Bedecked in classy fabrics and shiny tiles of deep red, black and white, the jazzy and classy interior accentuates elegance without imposing stringent formality.
Canapés were served throughout the evening alongside free-flow Kronenbourg 1664 BLANC.
Kronenbourg 1664 Brand Ambassadors went round approaching customers with a ‘scent tray’ containing some of the ingredients that go into making Kronenbourg 1664 BLANC truly distinctive; hence ‘unmasking’ the unique qualities of this wheat beer.
You don’t need an outsized sense of smell to be able to distinguish the ingredients -coriander seeds, orange peel and wheat.
Did you know that coriander seeds offer a range of health benefits? High on the list of healing spices, it is traditionally used for its anti-inflammatory properties and cholesterol-lowering effects. It is generally beneficial to the nervous system and digestive system.
Sweet orange peel and coriander is a beautiful combination of refreshing citrus and uplifting crisp aromas for the perfect balance.
Marinated Rock Lobster with Citrus gelée
The highlights for this foodie are the canapés.
Smoked salmon on Buckwheat blinis with Avruga caviar
The canapés and Kronenbourg 1664 BLANC seemed to complement each other very well. I wonder if they’d specially curated the menu for this event.
Le Petite Niçoise, Parmesan Tuile
High quality canapés are beautifully presented –pleasing to both the eye and to the palate!
Forest mushroom and truffle Vol Au Vent
Seasonal Melon and Aged Prosciutto
The classic Parma Ham and Rock Melon is a simple but superb combination of sweet and salty. The rock melon was particularly sweet and juicy that evening!
Tiger Prawn and Coriander Beignet
Highly addictive! Golden crisp skin encases succulent prawn within.
“Kronenbourg” Braised Angus Beef with Potato
Beef was melt-in-your-mouth tender. Outstanding.
High Society Free range chicken bites with Coriander and Citrus dressings
Coconut Lime Macaron, Rose & Raspberry Macaron
I simply adore the macarons, especially the green ones!
The event was a great success, and would not have been possible without the competent and professional team from Sixth Sense Communications.
Kronenbourg 1664 BLANC promotions
From now until 31 December 2012 at High Society and High Society Mansion: S$10 for one glass (330ml); S$14 for two glasses (330ml)
High Society at Marina Bay Sands (#B2-43, Canal Level, The Shoppes at Marina Bay Sands) and High Society Mansion at Pacific Plaza (#01-01/03, #02-15, 9 Scotts Road)
From 16 July to 12 August 2012 (while stocks last): All GIANT and Cold Storage stores – complimentary limited edition Kronenbourg 1664 bottle opener with purchase of 6-S pack of Kronenbourg 1664 BLANC or Kronenbourg 1664
From 25 July to 22 August 2012 (while stocks last): Exclusively at all 7-Eleven stores – complimentary pair of limited edition fridge magnets with purchase of two 500ml Kronenbourg 1664 cans.
To find out more about Kronenbourg 1664 and its activities in Singpapore, ‘LIKE’ the page or visit www.kronenbourg1665.com.sg
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