BreadTalk presents ‘A DediCAKEtion To You’ and 12 new cake creations


Strawberry Chantilly ($32.80/$42.80)

BreadTalk unveils a whole new cake collection of 12 new creations, available at all stores island wide. The collection comprises novel creations and reinterpretations of well-loved classics for every occasion and celebration, conceived after months of gruelling and intense R&D and taste tests.


Peanut Butter Better ($28.80/$36.80)

In celebration of the new cake collection, a campaign themed ‘A DediCAKEtion To You’ (think: dedication) kicks off. From May to June 2014, BreadTalk pledges to raise $30,000 for Community Chest. For every regular or classic cake purchased, $1 or $2 will be contributed to this cause. The funds raised will support the many charities and social service programmes for the less advantaged in Singapore.


Cheesecake Originale ($35.80)

Scroll down for cake porn.
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(Father’s Day 2014) Cedele’s Caramel Sea salt Tiramisu Cake

A strong advocate of healthy eating, Cedele’s products revolve around wholesome, natural and healthy ingredients, containing no preservatives, premixes and trans fat.

This Father’s Day, treat dad to the Caramel Sea salt Tiramisu Cake, priced at $55 per 8-inch cake and $7 per slice. Continue reading

Easter Bunny Cupcakes and Crodo from Da Paolo Castronomia


Easter Bunny Cupcakes ($4.80 each)

This Easter, Da Paolo Gastronomia presents the ridiculously cute Easter Bunny Cupcakes that are guaranteed to infect with glee and bubbly high spirits. Moist butter cupcakes are lovingly topped with vanilla or chocolate buttercream frosting. Available from 5 to 21 April 2014. Continue reading

(Easter Special 2014) Cedele by The Bakery Depot

Cedele by The Bakery Depot presents a range of exciting seasonal creations this Easter, available from 5 April to 25 April 2014.

At Cedele, all of the foods are free of trans-fat. Grapeseed oil is used in baking their cakes; it is a brilliant brain food that promotes good skin and advocates anti-aging.


Hummingbird Cake ($55)

The new Hummingbird Cake is a highlight this Easter. Moist banana cake is slathered with an adequately thick layer of rich pineapple, cream cheese frosting, and finished off with a coating of dark chocolate topped with pecan nuts. Continue reading

(Lunar New Year 2014) Fortune Pineapple Tarts & Pistachio Cookies from PrimaDéli


Prosperity Cookies ($16.80 to $17.80 a tin)

It’s the time of the year to snap up Chinese New Year goodies. Choices and varieties are innumerable –from home bakers to restaurants to hotels offering a myriad of freshly baked treats. A trusty and affordable brand you can consider would be PrimaDéli, Singapore’s first and longest running home-grown bakery franchise.

This year, they have launched three new cookie flavours: sesame, walnut sugee and pistachio. Continue reading

(Lunar New Year 2014) Bakerzin Chinese New Year Sweets Collection

This festive season, dessert expert Bakerzin presents the Chinese New Year Sweets Collection 2014, featuring pineapple tarts and a new range of cookies, packaged in chic dashing boxes swathed in auspicious colours and oriental motifs.

Hygiene will no longer be a cause of worry because each cookie and pineapple tart is individually wrapped. The goodies remain fresh this way too.

A new variation of pineapple tart, the Yuzu Yuan Bao Pineapple Tarts ($26.80 for a box of 20), is introduced this year, to add on to its classic pineapple tarts that traditionalists hanker for. Continue reading

Happy Avenue Online Bakery

Happy Avenue is established with the objective of bringing happiness to others in the form of home-baked treats.

Owner-baker Judy started baking as a form of leisure pursuit, who later decided to take up baking and frosting courses professionally and start an online business to sell her bakes after receiving numerous compliments from those who’ve tried her cupcakes.

Happy Avenue has sold over 10,000 cupcakes thus far, and orders have to be made way in advance due to overwhelming popularity.

The moist and chocolaty Signature Valrhona Triple Dark is the best seller amongst the cupcakes, and also a personal favourite of mine, made of dark chocolate cake, dark chocolate chips, and topped with dark chocolate ganache, all made out of quality Valrhona dark chocolate.

Other flavours include Vanilla Lemon Cream, Red Velvet, Choc Peanut Butter, Choc Salted Caramel, Choc Brazlilian Coffee, and Vanilla Strawberry. Continue reading

Krispy Kreme Doughnuts opens its first outlet in Singapore

Mark your calendars, because on Saturday, 12th October 2013, Krispy Kreme Doughnuts opens its doors for business in Singapore, with its first outlet at Tangs Orchard Basement 1.

The 1,200 square-foot sit-in café, smacked in the heart of Orchard Road, features a state-of-the-art doughnut theatre emblazoned with its iconic red-neon HOT NOW lights, where freshly made Krispy Kreme doughnuts emerge from, hot and crusty. Continue reading

(Mid-Autumn Festival 2013) Hello Kitty Snowskin Mooncakes from The Icing Room

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These adorable squeal-inducing Hello Kitty mooncakes from The Icing Room will make the best gifts to hello kitty fans this Mid Autumn Festival.

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Priced at $23.80 nett for four flavours, the Hello Kitty Snowskin Mooncake Collection comes in a pretty-in-pink carrier box that you can re-use a couple more times for future girly picnics.

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The lovely pastel-coloured mooncake collection comprises four flavours –Cranberry Cream Cheese, Yuzu Lemon, Coffee Chocolate and Classic Seed Melon Lotus Paste.

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Coffee Chocolate Snowskin Mooncake

The Coffee Chocolate Snowskin Mooncake kind of brings back memories of an old childhood coffee candy, “Kopiko”, if anyone still remembers its existence. The sweetness of the coffee-infused lotus paste supersedes the bitterness often associated with coffee. Molten chocolaty goodness ensues from the puncturing of the chocolate-filled sphere in the epicentre of the mooncake.

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Cranberry Cream Cheese

The mooncakes veer slightly high on the sweetness Richter scale, but not sickeningly sweet. It is unchallenging for those with a sweet tooth to pop multiple portions of these like oversized candies.

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Classic Seed Melon Lotus Paste Snowskin Mooncake

Strict traditionalists who are fans of Hello Kitty but at the same time hankering for old-fashioned lotus paste mooncakes can go for the Classic Seed Melon Lotus Paste Snowskin Mooncake.

The Hello Kitty Snowskin Mooncake Collection ($23.80 nett) is available till 19 September 2013 at all The Icing Room outlets islandwide.

For a full listing of outlets, please visit: http://www.theicingroom.com/locateus.html

Rekindle your love with BreadTalk’s All-Time Favourites

I love nibbling on buns on the go, and BreadTalk never disappoints. Their pricing is affordable, and the quality is always consistent. Always present on my tray during each visit are Tuna Bun and Curry Dozo. Their Claypot Chicken bun is also one of my favourites.

Since April 2013, BreadTalk has brought back to the shelves six of their ‘all-time fan-favourite’ bread pieces – Raisin Braid, In a nut shell, Chaipology, Bacon Cheese, Wholemeal Cranberry and Wholemeal Walnut Raisin – all affordably priced at $1.60 and below. Continue reading

“The Perfect Tea Party” with Corelle at Bakerzin


Leading global kitchenware company World Kitchen announces the launch of Corelle Provence Garden –an exquisite dinnerware set inspired by the beauty and cuisine of Provence in Eastern France, invoking the essence of Europe’s romantic countryside in Spring.

“The Perfect Tea Party” presented by Corelle and Bakerzin imparts wonderful tips, tricks and suggestions to hosting an elegant and memorable tea party.

Reminiscent of the idyllic scene of flowers blossoming and lush greenery blooming, the dinnerware set effortlessly brightens up a meal and adds a charming allure to the dining table.

Lightweight yet resistant to breaking, chipping and cracking, the brand’s signature Vitrelle glass construction demonstrates the hallmarks of superior dinnerware.

Bakerzin’s delectable teatime snacks were given a touch of elegance when plated on Corelle Provence Garden dinnerware. The intricate floral design on the white-dominated polished background complements the food without stealing the show. Continue reading

Emicakes presents a Mother’s Day special design, “Say it with Love” (GIVEAWAY: 3 cakes to be won!)

Unless you’re an experienced and adept baker contemplating on showering your affections for your beloved mother by presenting your very own masterpiece, you should consider scouring the bakeries of Singapore for the ideal Mother’s Day cake.

Choices of Mother’s Day-themed cakes are innumerable, but if your mommy is a fan of durian, the choices are narrowed down to a countable number of possibilities –with Emicakes being amongst the top 3.

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Valentine’s Day sweet treats from The Icing Room

Love is in the air! The saccharine atmosphere at The Icing Room is not exempted. This Valentine’s Day, cupid snipes an arrow on those with a sweet tooth.


Heart to Heart ($19.80)

Beneath the pinkish façade lie heavenly layers of chocolate chiffon cake and chocolate mousse. Totally didn’t expect that underneath that pinkness! Pleasantly surprised. :) Heart shape printed white chocolate surrounds the border of the cake. Adding dainty details to this enchanting cake, mini macaron shells sandwiching raspberry and cream, alongside with syrup-coated strawberry, adorn the vastly pink surface.

The Icing Room has thoughtfully created other sweet treats that are perfect for gifts, such as bite-sized lollicakes and heart-shaped butter cookies glazed with chocolates and daintily decorated.
For more information, visit www.theicingroom.com.