“Uncaged” is a term defined by Singapore’s national icon Tiger Beer as having the courage to follow your instincts, live on your own terms and look at things afresh. The home of the 82-years-old brand, Tiger Beer looks to become the symbol of courage, inspiring young adults and the new generation to ‘uncage’ their ambitions, igniting and leaping full of passion to achieve their dreams. This campaign upholds the pride of the Singaporean identity and it is only fitting to lead the launch of Tiger’s global repositioning on home grounds.

This symbol of courage is also portrayed and runs deeply in Chef Han’s culinary roots –Chef Han of Resetaurant Labyrinth being one of Tiger’s Uncage personalities. Continue reading →